Sugar is has become harder to buy in India as retailers and quick-commerce platforms impose limits on how many packs a customer can purchase.
With the festival of Rakhi approaching and household demands rising, most retailers and online grocery platforms have begun capping sugar purchases to prevent running out of stocks too quickly. This capping has left buyers struggling to buy essential kitchen staples during this festive season.
The supply getting thin along with demands rising has pushed prices higher. Retail sugar prices have reportedly risen significantly in the past months. Sellers have introduced purchasing restrictions to attempt to manage their inventories and making sure that available stocks can be distributed among more customers. But this move has just produced concerns about the availability of sugar as demand continues to rise.
For families preparing sweets, the timing could not be worse. As retailers attempt to balance limited supplies with surging demand, sugar is, quite literally, is starting to leave a bitter taste in the mouth of consumers.